Twitter Inc is a social networking platform for public self-expression and conversation in real time. Its services are live, which includes live commentary, live connections, and live conversations. It generates a majority of its revenue from advertising.
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2020-04-01 Snapchat released a new feature for app developers to let users share Stories on their platforms This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning. To check to see if you already have access to Business Insider Intelligence through your company, click here. Yesterday, Snapchat released a new feature for app developers to allow users to share Snapchat Stories on their platforms, according to TechCrunch. With the feature, Snapchat users can now share Stories posts directly from Snapchat to participating Stories-enabled apps. At launch, four apps: Triller, Squad, Hily, and Octi have the feature enabled. Each app uses Stories a bit differently: For example, the music video app Triller will allow its users to view Stories from friends and artists they follow, while video chat app Squad lets users watch Stories together during group calls. Snap expects more apps to adopt App Stories over the next year with partners like Houseparty and Tinder, who were originally teased when the feature was first announced last year, likely to follow suit soon.
2020-03-30 Ad Sales Decrease With Covid-19 But Digital Holds The Key As Covid-19 continues to ripple through the global economy, we're starting to see its effects on businesses and consumer behavior and the digital ad ecosystem is no exception. Last week, Twitter Inc (NYSE: TWTR ) and Facebook, Inc. (NASDAQ: FB ) warned that the coronavirus-driven downturn was driving up usage but hurting their advertising business. Consequently, Wall Street analysts have begun to slash their estimates also for the giant, Alphabet Inc (NASDAQ: GOOG ). Social media usage Is Blowing Up, But Ads Drop Coronavirus made Twitter more valuable than ever as its daily usage has jumped by 23 percent this year. But last Monday, Twitter told investors it no longer believed in the projections it had provided to them in early February, leading Wall Street analysts to estimate a 20 percent drop in revenue. Consequently, Twitter's decline announcement was taken as an official warning to the rest of the industry about how quickly things have deteriorated with the pandemic. The equation is simple: increased viewing hours won't do anything unless companies are willing to pay money to put themselves in front of viewers.